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MODO Eyewear Now Available through eBuy

Rancho Cordova, Calif., September 8, 2011—Eyefinity® today announced that MODO Eyewear is available to order through eBuy. Users can browse the frame catalog to pick from eight of MODO’s eyewear brands, including MODO, Eco, Baby Phat, Phat Farm, 7 For All Mankind, Derek Lam, 3.1 Phillip Lim, and Jason Wu.

“We’re pleased to welcome MODO Eyewear as our newest frame partner,” said Steve Baker, president of Eyefinity. “Our collaboration will give independent eyecare professionals access to MODO’s great brands in order to better meet the needs of today’s fashion-savvy patients.”

“We are excited to work with Eyefinity and provide independent eyecare professionals with all that our eyewear collection offers, including great choices in sophisticated design and style, state-of-the-art technology and the highest quality materials,” said Alessandro Lanaro, CEO of MODO Eyewear.

Additionally, Eyefinity eBuy customers can “go green” with MODO’s Eco collection. Eco (Earth Conscious Optics) is the first eyewear collection made entirely of recycled materials. For every Eco frame ordered, MODO will donate one new tree to “Trees for the Future,” a nonprofit organization dedicated to helping communities around the world plant trees.

Eyecare professionals can easily set up a new MODO account by logging on to eyefinity.com and clicking the eBuy tab. From ‘Browse Product Catalogs,’ simply select MODO from the drop-down menu and click GO. On the MODO Collections page, click New Account Inquiry to fill out and submit the online form. Eyecare professionals that already have a MODO account can log in and find their account information already prepopulated and ready to accept orders.


About Eyefinity®

Eyefinity, a VSP GlobalSM company, is the eyecare industry’s premier provider of innovative business solutions. Serving over 27,000 eyecare professionals, Eyefinity offers Web-based solutions such as frame and lens ordering, claims processing, personalized Web sites with email communication tools, business development programs, industry webinars and resource guides. Customers throughout the United States and Canada use software solutions including OfficeMate practice management software (PMS), ReportWRITER patient communications, ExamWRITER electronic medical records and the OfficeMate Enterprise multilocation version. Also included within Eyefinity’s product portfolio is AcuityLogic™, a practice management software and point-of-sale solution delivered through a software-as-a-service (SaaS) platform.

Eyefinity’s international presence includes Monkey Software®, an optical practice management software company headquartered in Melbourne, Australia. Their industry-leading software solution Optomate® is used by one-third of optometry offices in Australia and New Zealand.

Jace Duval
Phone: (916) 851.4531