Steve Baker

President, Eyefinity 

Steve Baker, president, oversees the day-to-day operations of the company, including business growth, strategic planning, and product development.

Prior to 2000, Steve managed a team of technology experts within GTECH Corporation, a global high-tech firm, commanding a 70% market share in its industry. His responsibilities included defining and overseeing the development of cutting-edge products to bring rapid industry growth. In addition, he leveraged emerging technologies to enhance the company’s competitive position in the marketplace.

Previously, Steve served as a senior developer and software team leader at a think-tank company, specializing in rapid prototyping of unique solutions, which consistently featured new and emerging technologies in customer solutions and ergonomic design. During his time there, the company grew from $3M to $120M in 5 years.

Steve holds a Bachelor of Science in computer science from California State University, Northridge, with a concentration in systems design and mathematics.

Steve enjoys most anything outdoors and is an avid cycling fan.

Darryl Lemecha

Chief Operating Officer

As chief operating officer, Darryl is responsible for product management, product engineering, business intelligence, and customer care for all Eyefinity products.

Prior to joining Eyefinity in 2011, Darryl was chief information officer (CIO) at Vertafore, Inc., where he was responsible for leading the corporate information technology strategy and hosting services for all Vertafore business units and supporting 1,100 Vertafore associates and more than 50,000 end-clients using Vertafore’s SaaS products. Prior to Vertafore, Darryl was CIO at ChoicePoint and Insignia Financial Group, vice president of information services at The North West Company, and vice president of application services at Investors Group.

Darryl holds a bachelor of science degree in computer science from the University of Manitoba. He is a frequent speaker at industry conferences and has been quoted in numerous information-technology publications.

Suzanne Brehm

Senior Vice President, Customer Care

Suzanne Brehm, senior vice president, customer care, has spent the last eight years with the company, and has been instrumental to its growth. She is responsible for leading the Eyefinity Customer Care team, which includes training, education, and customer support.

Before joining Eyefinity, Suzanne was vice president of human resources for Cambridge Integrated Services, a subsidiary of Aon Corporation, one of the world's largest human capital and management consulting firms.

Suzanne has more than 20 years of experience as a human resources and business management executive in the fields of technology, consulting, and healthcare.

Mark Bruskin

Senior Vice President, Sales

Mark Bruskin, senior vice president, sales and marketing, joined OfficeMate Software Solutions in 1994 and has played key roles in OfficeMate and ExamWRITER sales divisions ever since. In his current position, he oversees sales teams for Eyefinity. Prior to joining the company, Mark was the national training manager as well as a human resource manager for the Southern California region for the Taco Bell Corporation. He was also manager of human resources planning and development for Continental Group for nine years.

Mark received his bachelor's degree from the University of Louisville and his master's degree from Fairleigh Dickinson University.

Jim Kirchner, OD

Chief Professional Officer

James Kirchner, OD, chief professional officer, is widely acknowledged in the industry as a pioneer in practice management and electronic medical records development.

In his role, Dr. Kirchner directs all industry and professional strategies, and chairs the Eyefinity advisory panel in the design and architecture of current and future software business solutions. Additionally, Dr. Kirchner is working to establish a formal speakers bureau and assume a leading role in the company’s health information technology strategy, overseeing the final phases of product certification efforts.

Dr. Kirchner is the founder of EyeCare Specialties, a multidoctor, multioffice optometric practice in Lincoln and Beatrice, Nebraska where he is the senior partner and chief strategic officer. As a practice owner and optometrist for 33 years, Dr. Kirchner provides a unique perspective in his role, as he oversees the next-generation development of OfficeMate and ExamWRITER software, and Web-based eyecare business solutions. An experienced consultant, author, and lecturer, Jim is an industry thought leader.

Kristin Montgomery

Vice President, Industry Services

Kristin Montgomery, vice president of industry services, brings more than 20 years of sales and marketing experience to Eyefinity. Kristin has spent most of her career in the Silicon Valley, growing sales for entertainment, business software, and computer hardware companies, including 3Dfx and Hands-On Mobile.

Kristin’s experience also includes managing strategic partner relationships to grow revenue working with such companies as Motorola, AT&T Wireless, HP, and others. She recently joined Eyefinity from the VSP Vision Care Client Marketing Team, where she was responsible for consumer fall-enrollment marketing.

She enjoys baking, skiing, and is on the advisory board of the Project Give Foundation.

Sam Nasser

Senior Vice President, AcuityLogic

Sam Nasser, founder of AcuityLogic, has more than 25 years in optical software development and optical operations experience. Sam was most recently the chief information officer at DOC Optics in Detroit, Michigan, where he designed, developed and implemented the entire point-of-sale solution, featuring insurance billing, inventory control, wholesale billing, lab management, and accounting systems.

He has in-depth knowledge of optical business operations from all perspectives, including back office, front desk, dispensary, lab operations, and financial management and controls.

Sam enjoys golf, travel, and spending time with family and friends.

Dave Plevyak

Senior Vice President, Business Development

Dave Plevyak, senior vice president, business development, is a 17-year veteran of VSP Global companies. In his current role, he is responsible for leading, identifying, and developing new business opportunities that support private practice and expand Eyefinity’s offering of products and services. Beginning as an underwriting analyst, he advanced to finance, working to improve financial reporting and cash management processes. Most recently, Dave worked for the VSP Global office of the general counsel, specializing in corporate development.   

Previously, Dave was the chief accountant for a large not-for-profit organization in San Jose, California that focused on providing jobs and services to the homeless and mentally challenged. He also worked for an investment banking firm in Santa Monica, California, specializing in commodities investments. 

In 1990, Dave received his business degree from Santa Clara University, with dual minors in mathematics and statistics. In 1991, he received his master’s degree from Claremont Graduate School in economics and international business.

Craig M. Staffin

Senior Vice President, AcuityLogic

As the VP of AcuityLogic, Craig is responsible for coordinating resources from the development and quality assurance teams to shape AcuityLogic products in the direction that best serves practices large and small. Craig has worked as an independent consultant working with multilocation chains ranging in size from two locations to 108 locations and has successfully implemented multilocation software and business methodologies within major eyecare practices. Prior to implementing software and business methodologies, Craig worked for 17 years in various aspects of operations at a 22-location chain.

Outside of his workday Craig enjoys motorcycling, hiking, camping, and spending time with his family.